The business I plan to
represent for the rest of the semester is my wife’s business, Seaside Family
Services. There are many services that she offers, so tying down a target
market won’t be easy. The main two
services she renders are immigration consulting and income tax preparation (although
she does do letter translations, passport photos, DNA testing collection, and a
few others).
Generally speaking, the
target market for her tax preparation services is employed, ethical, north
county residents. My wife prides herself on doing everything in her power to
get her clients the largest refund, within the scope of the law. Far too
many tax preparers utilize unscrupulous practices to get their clients more
money, money that they don’t deserve. She has lost many a client because she
refuses to practice these immoral techniques. Her clients appreciate her
honesty and upfront approach with the income tax preparation as well as the
immigration consulting. With the latter, the target market is immigrants, young
or old (or their families or employers) living in north county with the American
Dream on their minds.
The best clients are the ones that get their taxes done
at H&R Block or some temporary or impersonal business. What makes my wife’s
business unique is her more reasonable pricing, her personal touch, as well the
fact that she is open and available 12 months a year. She caters mostly to the
Hispanic community because geographically, the Mexican immigrant would be most
likely to need immigration help. Very often, those immigration clients later
become her tax clients, so it is best to target would-be clients in both areas
of her business.
