Seaside Family Services- Target Market

The business I plan to represent for the rest of the semester is my wife’s business, Seaside Family Services. There are many services that she offers, so tying down a target market won’t be easy.  The main two services she renders are immigration consulting and income tax preparation (although she does do letter translations, passport photos, DNA testing collection, and a few others).

Generally speaking, the target market for her tax preparation services is employed, ethical, north county residents. My wife prides herself on doing everything in her power to get her clients the largest refund, within the scope of the law. Far too many tax preparers utilize unscrupulous practices to get their clients more money, money that they don’t deserve. She has lost many a client because she refuses to practice these immoral techniques. Her clients appreciate her honesty and upfront approach with the income tax preparation as well as the immigration consulting. With the latter, the target market is immigrants, young or old (or their families or employers) living in north county with the American Dream on their minds. 

The best clients are the ones that get their taxes done at H&R Block or some temporary or impersonal business. What makes my wife’s business unique is her more reasonable pricing, her personal touch, as well the fact that she is open and available 12 months a year. She caters mostly to the Hispanic community because geographically, the Mexican immigrant would be most likely to need immigration help. Very often, those immigration clients later become her tax clients, so it is best to target would-be clients in both areas of her business.