The following blog post will summarize my social media marketing
strategy for my business, Seaside Family Services. For each of the social media
platforms, I will discuss why I chose them, how I plan to use them and test my
strategy, and how much time I will dedicate to marketing with these platforms,
over the next six months.
Facebook
Facebook, besides being the most popular of all social media
platforms, is the one that seems to be the most manageable, so most of my
social media endeavors will be conducted via Facebook, which will integrate the
other tools I use. For example, to avoid long Facebook posts, I will post a
call to action with a link to my blog, which will have all the details. I will
post on Facebook approximately once a week. I can easily gauge the success of
my posts with the analytics already integrated into Facebook.
Instagram
Although I haven’t done much with this my Instagram account yet, I
have big plans for it once I get a decent sized following there. In addition to
simple weekly photos with cool filters giving followers a backstage pass into
the business, I also plan to display the company's ethics and values by posting
pictures of charity work and community involvement events. We will also
celebrate milestones or events like immigration clients obtaining their
citizenship. I will also conduct occasional photo contests as a way of getting
followers engaged and having the requirement of including a hashtag could
create more buzz and lead to more followers. I can easily gauge the success of
my posts by the number of likes.
Newsletter
Biannual email newsletters will be a part of my marketing
strategy. In order to condense the size of the newsletter, I will be using an
interesting headline and a short snippet with a call to action leading readers
to my blog, which will hold the full article. The bottom of every email will
include a coupon of some sort. Each edition will feature a tax corner and an
immigration corner so as to inform clients of one of our main services about
the other.
Blog
Since Seaside
family Services does not have a website, my blog will contain most of the
information I want my followers to know. Some of my Facebook posts and
newsletters will contain links that point to appropriate blog post.
Additionally, if I mention a term or topic that I have posted about previously,
I can create a hyperlink on the text and have it lead to the past post. I will
create blog posts multiple times per week. Since other platforms will be
referring to this blog, it will need more updating than the others. I have
integrated Google Analytics into my blog to keep a clear idea of how I’m doing
at keeping people’s interest (No easy feat with dry topics like taxes and
immigration). I have to admit, I was initially hesitant about the idea of a
blog, but my business’s lack of a website lends well to blogging.
Yelp
Keeping an eye on
Yelp reviews is also going to be a key part of my marketing strategy. Keeping
this on my radar will give me key insights as to clients’ satisfaction.
Google Maps
Lastly, I need to obtain access to the Google Maps account for my
business. The site is mysteriously owned by someone else and there is inaccurate information on the location listing, and I want
our clients to be able to find us.
The following is a summary of my marketing plan for the next
month:
December 15 – January 15.
December 15- Facebook
$20 Starbucks gift card giveaway. Share your drink of choice
for your chance to win.
December 16- Instagram --> Facebook
New Citizen Client picture
December 17- Blog --> Facebook
Infographic on how much Americans spend on Christmas
decorations
December 20- Blog --> Facebook
It's December! Protect your home (and wallet) from the cold.
December 21- Blog --> Facebook
First day of winter- Oceanside, CA weather/climate facts
December 25- Instagram --> Facebook
Merry Christmas from Seaside Family Services
December 26- Facebook
Survey: When do you take down Christmas decorations?
December 31- Blog --> Facebook
End of year reminder for 2014 filing season
January 1- Instagram --> Facebook
Happy New Year from Seaside Family Services picture
January 2- Facebook
How are you doing on your New Year’s resolutions?
January 4-Newsletter
New Year's Constant Contact Email Newsletter
January 8- Facebook
Happy Hump Day! If you could have a lifetime supply of any
one item, what would it be?
January 10- Facebook
What's the one word that describes
the feeling you get when you receive your tax refund?
January 14- Instagram --> Facebook
New Citizen Client picture
January 15- Instagram
Hashtag Photo Contest
In regards to your Google Map account - contact Google and tell them what is going on with "your account". They will help you after they check out the other person or entity.
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