Categorically Speaking

Categories for my business blog I imagine would probably be pretty simple. I would very likely be blogging on all of the services that we offer, so it would be good to categorize the posts by the subject. I would probably have categories for the three most prominent aspects of the business, as well as the subjects on which I could probably come up with some commentary for a blog post:

• Immigration
• Income Taxes
• DNA testing

I might also have a separate category for success stories where (with the clients' permission, of course) post stories and/or pictures about clients who have either obtained their citizenship or permanent resident status, or have gotten tax issues resolved. These can be feel good stories for readers as well as a marketing tool. Obviously, many of these would overlap with the already established categories, but it is common to have a post fit many of the categorical units.

I might consider separating them into subcategories, like tax tips, tax changes, tax deadlines, maybe immigration reform news and Dream Act under immigration. If I did that, then success stories could also go under these main categories.

Either way, using categories is a good way to organize blog posts and give readers a map to the articles they want to (and you want them to) read.

To date the "getting personal" blogs I have commented on are:

http://www.beckybeamer-csit155.blogspot.com/

and

http://areyousocialwiththemedia.blogspot.com/2013/10/now-youre-getting-personal.html#comment-form

and

http://6seconds6.blogspot.com/2013/11/blogging-with-personal-style.html?showComment=1383602179983#c377077807064009652